Description
Digital, Social Media, and Mobile Marketing
An introduction to marketing via digital channels, including social media and mobile platforms, in order to create strategies for managing brand, position, influence, customer relationships, engagement, reach, feedback, and privacy issues. Recommended: MKGT 381.
Details
Grading Basis
A-F Grade/Audit Option
Units
4
Component
Lecture - Required
Offering
Course
MKTG 415
Academic Group
General
Academic Organization
Business
Campus
College Place
Enrollment Requirements
To register for upper-division courses, students must complete the GS math requirement, ENGL 121, 122, and complete or is currently registered for ENGL 223 (College Writing or its equivalent), and complete 45 quarter hours of university course work.