Description
Market Research Methods
Introduction to collecting market information from secondary and primary sources. The focus of the class will be the systematic and objective planning, gathering, recording, and analyzing of information in order to develop and communicate recommendations for marketing and business strategies. Recommended: CIS 240. Prerequisites: MKTG 381 (Course fees apply.)
Details
Grading Basis
A-F Grade/Audit Option
Units
4
Component
Lecture - Required
Offering
Course
MKTG 451
Academic Group
General
Academic Organization
Business
Campus
College Place
Enrollment Requirements
To register for upper-division courses, students must complete the GS math requirement, ENGL 121, 122, and complete or is currently registered for ENGL 223 (College Writing or its equivalent), and complete 45 quarter hours of university course work.