Description
Consumer Behavior
A study of why, when and how consumption occurs at both individual and group levels. Recommended: MKTG 381, PSYC 130.
Details
Grading Basis
A-F Grade/Audit Option
Units
4
Component
Lecture - Required
Offering
Course
MKTG 384
Academic Group
General
Academic Organization
Business
Campus
College Place
Enrollment Requirements
To register for upper-division courses, students must complete the GS math requirement, ENGL 121, 122, and complete or is currently registered for ENGL 223 (College Writing or its equivalent), and complete 45 quarter hours of university course work.