Description
Principles of Advertising
A study of the principles of advertising creation and planning, copywriting, media selection, budgeting, layout, and design. The advantages and disadvantages of advertising in-house and through agencies are compared. Recommended: MKTG 381.
Details
Grading Basis
A-F Grade/Audit Option
Units
4
Component
Lecture - Required
Offering
Course
MKTG 383
Academic Group
General
Academic Organization
Business
Campus
College Place
Enrollment Requirements
To register for upper-division courses, students must complete the GS math requirement, ENGL 121, 122, and complete or is currently registered for ENGL 223 (College Writing or its equivalent), and complete 45 quarter hours of university course work.