Description
Principles of Marketing
An overview of the field of marketing including the marketing mix variables (product, price, promotion, and distribution), market segmentation, marketing strategy, market research, the role of marketing in the economic system, and consumer demand and behavior.
Details
Grading Basis
A-F Grade/Audit Option
Units
4
Component
Lecture - Required
Offering
Course
MKTG 381
Academic Group
General
Academic Organization
Business
Campus
College Place
Enrollment Requirements
To register for upper-division courses, students must complete the GS math requirement, ENGL 121, 122, and complete or is currently registered for ENGL 223 (College Writing or its equivalent), and complete 45 quarter hours of university course work.